WHAT’S THE BEST WAY TO PUMP UP A TYRE BRAND ON SOCIAL?

MIX MUD, DUST, SPEED AND VIEWS TO GET HEARTS RACING AND HANDS POSTING.

We were engaged by a leading incentive agency to help bring to life the brand campaign for Michelin’s KM3 mud terrain tyre’s global launch with a memorable event designed to take the 4WD social media by storm:

• Designed grass art to welcome 100 international and Australian media, influencers and retailers as they arrived by helicopter
• Branded a Red Bull stunt plane to ensure high-profile visibility
• Created a ‘garage’ themed experience hub where attendees learnt more about the tyres
• Delivered four bespoke functions, including dinner in a remote hut with no access to power or water and accessible by 4WD track only

The unforgettable three-week experience in Victoria’s high country was as impactful as the tyres themselves!