What’s the best way to
pump up a tyre brand on social?
Mix mud, dust, speed and views to get hearts racing and hands posting.
We were engaged by a leading incentive agency to help bring to life the brand campaign for Michelin’s KM3 mud terrain tyre’s global launch with a memorable event designed to take the 4WD social media by storm:
Designed grass art to welcome 100 international and Australian media, influencers and retailers as they arrived by helicopter
Branded a Red Bull stunt plane to ensure high-profile visibility
Created a ‘garage’ themed experience hub where attendees learnt more about the tyres
Delivered four bespoke functions, including dinner in a remote hut with no access to power or water and accessible by 4WD track only
The unforgettable three-week experience in Victoria’s high country was as impactful as the tyres themselves!