HOW DO YOU HONOUR THE PAST AND STILL IMAGINE TOMORROW?
COMBINE FORMALITY WITH PRIDE, PASSION AND A DASH OF FUN.
We broke the traditional mould of centenary celebrations with two different creative routes to honour Australian specialty biotechnology company, CSL.
To celebrate CSL’s milestone and maximise engagement, we knew we had to create a truly unforgettable experience.
We acknowledged and honoured the rich history by hosting a vibrant gala for 250 VIPs at a prestigious 100 year-old venue, then changed things up the next day by ramping up the same space for 1,500 employees to enjoy stunning street vibes:
‘Just getting started’ – an emotionally charged and highly energised Gala dinner with many famous faces
A kaleidoscope of colour – an Aussie street festival featuring top music icons and celebrities (elements replicated globally)
A video that celebrated the timeless spirit of scientific progress, ambition and the next generation of scientists