HOW DO YOU HONOUR THE PAST AND STILL IMAGINE TOMORROW?
COMBINE FORMALITY WITH PRIDE, PASSION AND A DASH OF FUN.
We broke the traditional mould of centenary celebrations with two different creative routes to celebrate CSL’s milestone and maximise engagement.
We acknowledged the past by hosting a colourful gala for 250 VIPs at a prestigious 100 year-old venue, then changed things up the next day by ramping up the same space for 1,500 employees to enjoy stunning street vibes:
‘Just getting started’ – an emotionally charged Gala dinner with many famous faces
A kaleidoscope of colour – an Aussie street festival featuring top music icons (elements replicated globally)
A video that celebrated the timeless spirit of scientific progress, ambition and the next generation of scientists