CENTENARY CELEBRATION EVENTS

HOW DO YOU HONOUR THE PAST
AND STILL IMAGINE TOMORROW?

Combine formality with pride, passion and a dash of fun.

We broke the traditional mould of centenary celebrations with two different creative routes to celebrate CSL’s milestone and maximise engagement.

We acknowledged the past by hosting a colourful gala for 250 VIPs at a prestigious 100 year-old venue, then changed things up the next day by ramping up the same space for 1,500 employees to enjoy stunning street vibes:

  • ‘Just getting started’ – an emotionally charged Gala dinner with many famous faces
  • A kaleidoscope of colour – an Aussie street festival featuring top music icons (elements replicated globally)
  • A video that celebrated the timeless spirit of scientific progress, ambition and the next generation of scientists