HOW DO YOU CREATE A THIRST FOR BETTER BEER KNOWLEDGE?

THROUGH AN IMPACTFUL AND INFORMATIVE VISUAL JOURNEY.

CUB, brewers of Australia’s most iconic and loved beers, engaged Bunch to produce a series of engaging beer education videos that would provide a clear and simple overview of ‘all things beer’.

The trick? Don’t use any stock or filmed footage, yet provide a clear representation of the category,  promote the company and product more broadly, and improve knowledge across the business:

• A series of four videos that captured each aspect of the beer journey, from its history, its ingredients, to how it’s made, to the myriad of styles and tastes
• Commissioning an animator to create illustrations compelling enough to trigger brand association as well as prompt recall and retention

The videos are used externally to educate and engage customers as well as a tool for new starters at CUB. With such compelling results, we were commissioned to expand the series into cider!