CUB, brewers of Australia’s most iconic and loved beers, engaged Bunch to produce a series of engaging beer education videos that would provide a clear and simple overview of ‘all things beer’.
The trick? Don’t use any stock or filmed footage, yet provide a clear representation of the category, promote the company and product more broadly, and improve knowledge across the business:
The videos are used externally to educate and engage customers as well as a tool for new starters at CUB. With such compelling results, we were commissioned to expand the series into cider!
Creative Concept Development