PRODUCT EDUCATION VIDEOS

HOW DO YOU CREATE A THIRST FOR BETTER BEER KNOWLEDGE?

THROUGH AN IMPACTFUL AND INFORMATIVE VISUAL JOURNEY.

CUB engaged Bunch to produce a series of engaging beer education videos that would clearly provide a simple overview on ‘all things beer’.

The trick? Don’t use any stock or filmed footage, yet provide a clear understanding of the category and improve knowledge across the business:

  • A series of four videos that captured each aspect of the beer journey, from its history to how it’s made, to the myriad of styles and tastes
  • Commissioning an animator to create illustrations compelling enough to prompt recall and retention

 

The videos are used for education with customers and new staff and we were commissioned to expand the series into cider!

Creative Concept Development

Design

Video Production