HOW DO YOU ENERGISE EMPLOYEES TO ADOPT A BRAND REFRESH?  

EXPERIENCE ENERGY IN A WAY THAT THEY CAN TOUCH AND FEEL.

We brought the Energy Australia brand refresh campaign to life with innovative employee events, activations and an ongoing communications campaign to capture the ‘smarter energy’ theme:

• A flagship event at a six green star-rated venue near EA’s HQ (also webcast for  maximum participation)
• An arrival green carpet made from Pavegen tiles that generate electricity when you walk on them
• An engaging expo to develop your own impactful ‘elevator pitch’

A series of smaller, customised events were rolled out in call centres, remote sites and regional offices to inspire pride and excitement, backed up by office activations and an integrated communications campaign to ensure continuous reinforcement and engagement.