BRAND REFRESH ENGAGEMENT

How do you energise employees
to adopt a brand refresh?
   

Experience energy in a way that they can touch and feel.

We brought the EnergyAustralia brand refresh campaign to life with innovative employee events and an ongoing comms campaign to capture the ‘smarter energy’ theme:

  • A flagship event at a six green star-rated venue near EA’s HQ (also webcast for maximum participation)
  • An arrival green carpet made from Pavegen tiles that generate electricity when you walk on them
  • An engaging expo to develop your own ‘elevator pitch’

A series of smaller, customised events were rolled out in call centres, remote sites and regional offices to inspire pride and excitement, backed up by office activations and an integrated comms campaign.

“Staff were talking 
about how the high energy 
and enthusiasm provided 
a highly engaging event.”

– Brand Lead, Customer Promise, EnergyAustralia