HOW DO YOU NAVIGATE THROUGH ENTERPRISE-WIDE CHANGE?
SHIFT MINDSETS AND AMPLIFY SUCCESS WITH A COMPELLING COMMS STRATEGY.
State-owned electricity infrastructure company,Essential Energy (EE) continues to undergo a significant transformation to improve customer service, operational efficiencies and ways of working.
To support EE on their journey, we developed a comprehensive communications strategy and execution plan (along with a unique and compelling transformation brand) with a variety of creative tactics to engage 3,000 employees:
A powerful and emotive film communicating the transformation rationale and the important role of employees
A bold and strategically aligned comms strategy to drive engagement using employee insights, personas and tone of voice
Extensive channel audit, plan and governance
Communications team capability uplift workshops.
As EE’s transformation journey evolves we continue our important work together to embed and execute the strategy.