Following a devastating fire, global dairy nutrition company, Fonterra rebuilt their regional Victorian production facility to move mozzarella production back to Australia. But sentiment and sales had been impacted by the time offshore. To restore confidence, passion and enthusiasm, we created:
A campaign that centred on the company’s rich history, the product’s provenance and the vital role that staff play – from paddock to plate
A mix of tools to increase engagement, improve connection and maximise enthusiasm, including bespoke events, trade advertising, creative merchandise, impactful content, unique promotions, sales enablement assets and activations
Positive feedback from the internal sales team and distributors gave the broader team key insights and tools to better effectively connect with, and sell, the product range moving forward.
Creative Concept Development
55% improvement on all previous records for one-day sales at a national distributor’s expo