PRODUCT SALES CAMPAIGN

HOW DO YOU MAKE MANUFACTURING
MORE MEANINGFUL?

Combining product with purpose and people.

Following a devastating fire, Fonterra rebuilt their regional Victorian production facility to move mozzarella production back to Australia. But sentiment and sales had been  impacted by the time offshore, so to restore confidence, we created:

  • A campaign that centred on the product’s provenance and the vital role that staff play – from paddock to plate
  • A mix of tools to maximise enthusiasm, including events, trade advertising, merchandise, content, promotions, sales enablement assets and activations

Positive feedback from the internal sales team and distributors gave the team key tools to effectively sell the product range moving forward.

55% improvement on all previous records for one-day sales at a national distributor’s expo