PRODUCT LAUNCH EVENTS
HOW DO YOU HELP A LUXURY CAR BRAND EVOLVE AND EXCITE?
CAPTIVATE KEY CUSTOMERS AND INFLUENCERS WITH A SERIES OF ELECTRIFYING LAUNCH EVENTS.
With less than three weeks lead time, we worked with global advertising agency, Publicis Emil to launch Mercedes-Benz’ first ever, and highly anticipated, electric vehicle – the EQC – with a series of bespoke launch events across three cities featuring:
- State-of-the-art touchpoints and installations to showcase impeccable design, electric innovation and sustainability
- Three content ‘pods’ aligned to the future of mobility, EQC Electric and Charging & Infrastructure
- A dynamic panel discussion with internationally renowned experts
- 200 prospective buyers got an opportunity to engage with the product and hear all about the brand’s ground-breaking evolution to battery-powered vehicles
Event Production
Event Branding, Theming and Styling
Food and Beverage Management
Talent Management
Venue Management
“Bunch did a great job of managing all the different elements and multiple event days with a whole lot of moving parts.”
- Group Account Director, Publicis Emil
