HOW DO YOU HELP A LUXURY CAR BRAND EVOLVE AND EXCITE?
CAPTIVATE KEY CUSTOMERS AND INFLUENCERS WITH A SERIES OF ELECTRIFYING LAUNCH EVENTS.
With less than three weeks lead time, we worked with Publicis Emil to launch Mercedes-Benz’ first ever electric vehicle – the EQC – with a series of bespoke launch events across three cities featuring:
State-of-the-art touchpoints and installations to showcase electric innovation and sustainability
Three content ‘pods’ aligned to the future of mobility, EQC Electric and Charging & Infrastructure
A dynamic panel discussion with international experts
200 prospective buyers got an opportunity to engage with the brand’s groundbreaking evolution to battery-powered vehicles
Panel Curation & Discussion
“Bunch did a great job of managing all the different elements and multiple event days with a whole lot of moving parts.”