INTERNAL COMMUNICATIONS CAMPAIGN

HOW DO YOU UNITE YOUR PEOPLE AROUND A COMMON PURPOSE?

BY SHARING INSPIRATIONAL STORIES OF THEIR TEAM-MATES MAKING A DIFFERENCE ACROSS THE GLOBE.  

We gathered insights from across their international operations and went ‘Behind the Numbers’ to share the energy and determination of their people. A tailored suite of effective channels and creative tactics were employed to engage a remote and disparate workforce including:

  • The ‘Behind the Numbers’ creative platform that put ‘people first’ to show heart and make a connection. 
  • A compelling narrative to unite team members.
  • A communications plan that navigated through the change process.
  • Launch video, followed by a series of digital and print assets.
  • Followed by toolbox talk packs and ambient designs to embed messages with a global offline workforce.

 

Internal campaign

Creative identity

Digital content

Campaign narrative

Graphic design

Visual communication

“The senior leadership team gave us a round of applause! The video had a great response, as did all the collateral.”

- Communications Lead, South32