Are you ready to supercharge your Internal Communications?

Are you ready to supercharge your Internal Communications?

Are you ready to supercharge your Internal Communications?

Supercharge your Internal Communications

Supercharge
your Internal Communications

INTERNAL COMMUNICATIONS AUDIT

Supercharge
your Internal Communications

INTERNAL COMMUNICATIONS AUDIT

Internal communication plays two key roles in generating meaningful employee engagement.

Internal communication plays two key roles in generating meaningful employee engagement.

Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.

Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.

For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.

Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?

The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.

For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.

Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?

The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.

What Triggers an Internal Communications Audit?

What Triggers an Internal Communications Audit?

Different teams experience communications differently.

Different teams experience communications differently.

Different teams experience communications differently.

Decisions are being made without data or objective insights.

Decisions are being made without data or objective insights.

Decisions are being made without data or objective insights.

Lack of clarity about which channels to use.

Lack of clarity about which channels to use.

Lack of clarity about which channels to use.

Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.

Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.

Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.

Internal Communication team has become highly reactionary instead of playing strategic advisor role.

Internal Communication team has become highly reactionary instead of playing strategic advisor role.

Internal Communication team has become highly reactionary instead of playing strategic advisor role.

“Too much noise” and important messages are not cutting through.

“Too much noise” and important messages are not cutting through.

“Too much noise” and important messages are not cutting through.

Employees struggle to locate required information.

Employees struggle to locate required information.

Employees struggle to locate required information.

Some channels are underutilised while others are over-relied upon.

Some channels are underutilised while others are over-relied upon.

Some channels are underutilised while others are over-relied upon.

Internal Communication Requires a Total Business Mindset

Internal Communication Requires a Total Business Mindset

01 PRINCIPLES

Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.

01 PRINCIPLES

Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.

02 AUDIENCES

Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.

02 AUDIENCES

Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.

03 CONTENT

Key messages. What needs to be communicated, how we’ll say
it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.

03 CONTENT

Key messages. What needs to be communicated, how we’ll say it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.

04 CHANNELS AND TACTICS

Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.

04 CHANNELS AND TACTICS

Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.

05 GOVERNANCE

Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.

05 GOVERNANCE

Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.

Building an Integrated Internal Communications System

Building an Integrated Internal Communications System

The criteria for success

The criteria for success

People

Our roles are clear and we demonstrate our desired behaviours.

People

Our roles are clear and we demonstrate our desired behaviours.

  • Leaders

  • Comms Champs

  • Internal Comms Team

  • All employees

Process

We have a strong operating rhythm with sequential forums with clear purposes.

Process

We have a strong operating rhythm with sequential forums with clear purposes.

  • Developing engaging content

  • Sending a message (who, when and how)

  • Predictable rhythms

  • Discipline

Performance

We are armed with effective tools to execute and monitor performance.

Performance

We are armed with effective tools to execute and monitor performance.

  • Channels & Tactics

  • Measurement

  • Insights

  • Responsive course-correction

Leader-Led Makes the Difference

Leader-Led Makes the Difference

Support leaders with both a communications System and the Capability to play a visible role within it

Support leaders with both a communications System and the Capability to play a visible role within it

System

System

We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.

We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.

Capability

Capability

Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.

Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.

Methodology: Internal Communications Audit

Methodology: Internal Communications Audit

Our approach underpins the way we work and has three distinct phases.

Our approach underpins the way we work and has three distinct phases.

01. Discover

01. Discover

Initiate the project by aligning outputs and ways of working. Review key documents and undertake stakeholder workshops and interviews.

Initiate the project by aligning outputs and ways of working. Review key documents and undertake stakeholder workshops and interviews.

02. Develop

02. Develop

Turn insight into action and develop a foundational internal communication strategy, calendar, visual assets and templates.

Turn insight into action and develop a foundational internal communication strategy, calendar, visual assets and templates.

03. Deliver

03. Deliver

Maximise adoption into the business by enabling the internal communications team and leaders through comms tools and coaching.

Maximise adoption into the business by enabling the internal communications team and leaders through comms tools and coaching.

Product: Internal Communication Review

Product: Internal Communication Review

Our 3-tiered approach starts with an Audit.

Our 3-tiered approach starts with an Audit.

1. Discover

1. Discover

Audit to identify insights and align implications

Audit to identify insights and align implications

Knowledge Building. Early workshops with IC Team to build knowledge and early hypotheses.

Knowledge Building. Early workshops with IC Team to build knowledge and early hypotheses.

Current Communication. Review existing internal comms, key messages, business strategy and comms cadence.

Current Communication. Review existing internal comms, key messages, business strategy and comms cadence.

Discovery Workshops. With employees/groups and leader interviews.

Discovery Workshops. With employees/groups and leader interviews.

Survey. Assess perspectives and data of audience and leaders.

Survey. Assess perspectives and data of audience and leaders.

Strategy. Clarity of Internal Communications strategy and link to organisational goals.

Strategy. Clarity of Internal Communications strategy and link to organisational goals.

Audience. Review audience segmentation, tone of voice, feedback mechanisms.

Audience. Review audience segmentation, tone of voice, feedback mechanisms.

Content. Review relevance of key messages to audience, role of leaders, operational comms, inclusion of change principles.

Content. Review relevance of key messages to audience, role of leaders, operational comms, inclusion of change principles.

Review Channel and Tactics. Effectiveness of current channels and tactics.

Review Channel and Tactics. Effectiveness of current channels and tactics.

Governance. Review IC team resourcing and processes to govern and improve communication.

Governance. Review IC team resourcing and processes to govern and improve communication.

Insights and Implications Report. Summary of findings and recommendations.

Insights and Implications Report. Summary of findings and recommendations.

Following an Audit, we align with you on deliverables to enrich your Communication ecosystem.

Following an Audit, we align with you on deliverables to enrich your Communication ecosystem.

2. Develop

2. Develop

Build strategic foundations of communication

Build strategic foundations of communication

Internal Comms Strategy. Establish foundations including principles, ambition, Personas, Tone of Voice and Ways of Working (incl. metrics).

Internal Comms Strategy. Establish foundations including principles, ambition, Personas, Tone of Voice and Ways of Working (incl. metrics).

Communications Calendar. Including Content pillars, creative tactics development, message sequencing.

Communications Calendar. Including Content pillars, creative tactics development, message sequencing.

Channel Selection. Select the best technology to meet organisational needs.

Channel Selection. Select the best technology to meet organisational needs.

Visual Assets. Visual identity, templates for emails, newsletters and updates.

Visual Assets. Visual identity, templates for emails, newsletters and updates.

Operational Communication. Address specific communication for operational groups (e.g. Commercial team rhythms).

Operational Communication. Address specific communication for operational groups (e.g. Commercial team rhythms).

3. Deliver

3. Deliver

Maximise adoption into the organisation

Maximise adoption into the organisation

Leadership Communications Masterclass. Inspire and enable leaders to play an elevated role.

Leadership Communications Masterclass. Inspire and enable leaders to play an elevated role.

Leader Pack. Educate leaders and align them to the role they play in the process.

Leader Pack. Educate leaders and align them to the role they play in the process.

Comms Team Ways of Working Workshop. Align roles, responsibilities, governance and KPIs.

Comms Team Ways of Working Workshop. Align roles, responsibilities, governance and KPIs.

Coaching. Ongoing support for IC Leaders.

Coaching. Ongoing support for IC Leaders.