Creating a genuine community that drove commercial growth
Industry
Retail
Challenge
BuildTogether Supplier Partner Program
Timeline
Long-term Engagement
Impact
20,000 community members
The Challenge
As one of Australia's most iconic retail businesses, Bunnings saw an opportunity to deepen the value it created for its supplier and customer communities, not just commercially, but through genuine connection, shared learning and meaningful relationships. The challenge was designing and executing a program compelling enough to change behaviours, drive revenue growth and feel genuinely valuable to 20,000 participants.
Our Approach
Through research with suppliers and customers, we identified that what people truly valued went beyond transactions; it was the chance to innovate together, share knowledge, build relationships and stay ahead of their industry. The opportunity was to create a program of connected experiences that made Bunnings the centrepiece of a genuine, high-value community.
What We Delivered
- Research with suppliers and customers to understand what matters most: innovation, connection and community
- Transformation of a sporting events calendar into a curated program of connected experiences
- A blended program of keynote speakers, innovation forums and bespoke experiences for key decision-makers
- A visual identity and full suite of designed collateral and assets for a distinctive program presence
- Full-service event management from international travel to live onsite delivery
The Results
BuildTogether created a real, meaningful community for 20,000 builders and businesses - a platform that accelerated revenue growth while giving Bunnings a competitive advantage that went well beyond pricing.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.