Making the full breadth of opportunity visible and accessible
Industry
Agriculture
Challenge
Lack of visibility into diverse career opportunities
Timeline
Intranet Hub
Impact
6 career levels mapped
The Challenge
Nutrien Ag Solutions wanted to attract and retain top talent - but a key barrier was the lack of visibility into the diverse career opportunities available across the business. Many employees and candidates assumed careers at Nutrien meant farm work, severely underestimating the range of technical, commercial, science and leadership roles on offer.
Our Approach
Working with the Nutrien team, we mapped their six leadership and capability levels and found that career information was fragmented and hard to navigate. Employees needed a centralised, intuitive resource that made career growth at Nutrien feel accessible and exciting - not bureaucratic or overwhelming.
What We Delivered
- A communication framework to encourage self-discovery and career ownership
- Establishing information hierarchy and UX through detailed wireframing
- Creative design aligned to the Nutrien brand for consistency
- Collaboration with the development team to leverage Nutrien's intranet capabilities
- Showcase a diverse range of roles, accessible to all skillsets and education levels, broadening the recruitment pool and engaging people from various backgrounds.
- Digital assets for the Nutrien website to engage prospects after events
- Livestock Career Development Program assets to attract specialist talent
The Results
Career-related information was centralised on Nutrien's intranet, enabling employees to easily navigate their options and take ownership of their career development - strengthening both the recruitment proposition and employee retention.
Facing a similar challenge?
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