An evidence-based foundation for a more connected frontline
Industry
Logistics
Challenge
Internal communications audit for 35,000+ employees
Timeline
5-year comms review
Impact
35,000+ employees listened to, Viva Engage strategy informed
The Challenge
Australia Post had not reviewed its internal communications approach for over five years.
With a diverse workforce spanning 35,000+ employees and an upcoming Viva Engage platform rollout, the organisation needed a clear baseline understanding of how employees communicated and where the real gaps lay, before investing in new technology.
Our Approach
Enterprise-wide discovery revealed significant fragmentation across employee cohorts. Communication preferences varied dramatically by role and location, key barriers existed for frontline workers, and channel governance was unclear.
A strategic foundation was essential before Viva Engage could land with impact.
What We Delivered
- Discovery workshops across all business units including LPOs, posties, delivery drivers, mail room staff and corporate teams
- A quantitative survey reaching every part of the enterprise
- Synthesis of findings into actionable insights mapped to employee segments
- A recommendations report and prioritised roadmap, sequenced by effort versus impact
The Results
Australia Post gained a clear, evidence-based picture of internal communications, and a strategic foundation to improve it.
The audit directly informed the Viva Engage rollout strategy, equipping the communications team to connect with its frontline workforce in a more targeted, effective way.
Facing a similar challenge?
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