Turning a logistical transition into a defining cultural moment
Industry
consumer goods
Challenge
Relocation to a new North Sydney headquarters
Timeline
Office Relocation
Impact
3-phase change strategy, O-Week workplace activation
The Challenge
PepsiCo's relocation to a new North Sydney headquarters was more than a logistical exercise, it was a strategic opportunity to strengthen culture, reset ways of working and build genuine pride in a new chapter.
Without thoughtful change management, workplace relocations generate anxiety, disrupt routines and result in slow, reluctant adoption.
Our Approach
We found that employees needed more than practical information about the new space, they needed to feel emotionally ready and genuinely excited. The relocation was a rare opportunity to reinforce PepsiCo's culture, build neighbourhood connection and create shared memories.
A purely logistical approach would miss the chance to turn a stressful transition into a defining cultural moment.
What We Delivered
- A phased relocation change strategy spanning awareness, readiness and adoption
- Leadership enablement tools, messaging and guidance for confident team support
- Integrated internal communications - sequenced, audience-led messaging to inform and build anticipation
- An O-Week style workplace activation to introduce employees to the new environment
- A company-wide North Sydney scavenger hunt to build familiarity and team spirit
The Results
Project Evolve reframed the relocation as a catalyst for engagement, helping PepsiCo employees adapt quickly, build genuine connection to their new environment and feel proud of the company's next chapter. The result: a workforce that arrived informed, energised and ready.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.