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    Retail Food GroupEmployee Experience & Culture

    Transforming a compliance process into a confidence-building experience

    Retail Food Group

    Industry

    Retail

    Challenge

    Fragmented onboarding experience

    Timeline

    Onboarding Experience

    Impact

    4-phase onboarding framework, Day 1 confidence built

    The Challenge

    Retail Food Group knew that the quality of a new employee's first weeks has a lasting impact on engagement, performance and retention.

    But the existing onboarding experience was fragmented - day one often felt overwhelming, role clarity was unclear, and new hires weren't getting the support they needed to feel genuinely set up for success.

    Our Approach

    Through discovery workshops, we found the onboarding problem ran deeper than a checklist. New starters needed to feel welcomed into the RFG story and understand how they fit into the bigger picture.

    Leaders needed clarity on their role. And the experience needed structure with flexibility across a complex, franchise-based business.

    What We Delivered

    • Discovery workshops to understand pain points and cultural enablers
    • A compelling onboarding narrative anchored in RFG's purpose and values
    • A four-phase framework: Preboarding, Day One, Week One, Months Two–Four
    • Leader toolkits and checklists to drive consistency across the network
    • Brand storytelling - history, strategy and customer insights - to connect new starters to the RFG story

    The Results

    1

    RFG now has a structured, human-centred onboarding experience that builds confidence from day one, fosters belonging, and empowers new team members to contribute meaningfully from the outset.

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