Creating a unified voice for a global workforce

Industry
Manufacturing
Challenge
Disconnected global feedback loops
Timeline
8 Months
Impact
Global listening framework implemented
The Challenge
With a vast, globally dispersed workforce, BlueScope faced the challenge of truly understanding the employee experience across different regions, cultures, and operational environments.
Existing feedback mechanisms were fragmented, making it difficult for leadership to get a clear, unified picture of what mattered most to their people. They needed a strategy that didn't just collect data, but built the readiness to respond to it.
Our Approach
We partnered with BlueScope to design a comprehensive Global Listening Strategy. This wasn't just about launching a new survey; it was about identifying WHAT matters to employees and building the organisational capability on HOW to respond.
We mapped the employee journey across key global segments and co-designed listening touchpoints that felt relevant and respectful of local nuances, while rolling up into a cohesive global narrative.
What We Delivered
- Global Employee Listening Framework
- Journey Maps for Key Employee Personas
- Leader Response Playbooks
- Internal Launch Campaign
The Results
A unified, consistent approach to gathering employee feedback globally.
Increased leadership accountability and readiness to act on insights.
Higher participation rates in feedback initiatives due to increased trust.
Facing a similar challenge?
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