A deliberately disruptive experience that shifted how leaders think
"You challenged us to create something different and special, and helped us to unlearn along the way."
Capability Lead
EnergyAustralia
Industry
Energy
Challenge
Unlearn Leadership Offsite
Timeline
2-day immersive offsite
Impact
93% rated excellent, 130 senior leaders
The Challenge
EnergyAustralia needed its 130 most senior leaders to question their assumptions, let go of established mental models and open themselves to entirely new ways of thinking.
In an industry undergoing profound disruption, leaders who cannot unlearn cannot lead the business into the future. A standard leadership conference, with passive keynotes and predictable content, would only reinforce the very habits that needed to change.
Our Approach
We found that truly disrupting leader thinking required more than challenging content, it required an experience that was deliberately unexpected.
Drawing parallels from outside energy, giving leaders physical and sensory challenges, and handing control of the agenda back to participants themselves would be far more transformative than any presentation.
What We Delivered
- A dynamic creative concept and visual identity anchored in the 'Unlearn' theme
- A seamless pre-event experience from invitation to event app to build anticipation
- Four distinct Unlearn experiences challenging different mental models and assumptions
- An interactive kinesthetic learning gallery to help leaders 'See Things Differently'
- A Day 2 'Unconference' where the audience took complete control of the content agenda
The Results
93% of attendees rated the event excellent or very good - a remarkable result for a format designed around deliberate discomfort.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.