Commercially sharp values built for a disrupted, competitive market
Industry
Entertainment
Challenge
Post-demerger cultural identity
Timeline
5 Months
Impact
New cultural baseline established
The Challenge
Following a major strategic demerger, Tabcorp needed to reshape its culture from the inside out. Operating in a highly disrupted and competitive market, the organisation required a new cultural baseline.
They needed commercially sharp values that would unite the newly formed entity, drive performance, and clearly articulate what it meant to be part of the new Tabcorp.
Our Approach
We worked closely with the executive team and a cross-section of the business to articulate values that were not just aspirational, but deeply commercial and grounded in the new reality of the business.
We designed an immersive rollout strategy that challenged employees to rethink their ways of working, using the new values as a lens for innovation, customer focus, and agility.
What We Delivered
- Values Articulation & Narrative
- Leadership Alignment Sessions
- Company-wide Immersive Rollout
- Integration into Performance Metrics
The Results
Successfully established a distinct, unified culture post-demerger.
Employees reported a clearer understanding of the company's new direction.
The values actively contributed to faster, more aligned decision-making.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.