Making a complex transformation feel real to every employee
Industry
Energy
Challenge
Transformation Communication Strategy
Timeline
Transformation
Impact
1,000+ data points gathered, 38 interviews conducted, ↑ Belief Strategy commitment
The Challenge
Essential Energy was running a major business-wide transformation to improve efficiency and service. But a transformation of this scale loses momentum fast if employees can't see their role in it, don't understand the 'why', or feel disconnected from the intent.
Leaders needed more than a message. They needed people to believe it.
Our Approach
Through 1,000 data points, 38 interviews and 10 workshops, we found employees were committed but confused. The transformation felt abstract and distant.
Without a clear, human story that made the change meaningful, even well-resourced programs risk stalling.
What We Delivered
- Created a transformation communication strategy anchored in real employee insight
- Produced a powerful film articulating the 'why' and each employee's role in the change
- Developed personas, tone-of-voice guidance and a full channel audit and governance model
- Built a communication plan that moved from awareness to belief to action
- Delivered capability uplift and tools to strengthen the in-house communications team
The Results
The transformation gained momentum because people finally understood it. Leaders were better equipped, employees felt genuinely informed, and the organisation had a consistent narrative that aligned behaviour with ambition, accelerating execution rather than creating resistance.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.