A bold, authentic values launch built from the inside out
Industry
Financial Services
Challenge
Values felt disconnected from daily work
Timeline
4 Months
Impact
Values embedded in daily routines
The Challenge
Latitude recognised that their existing values were starting to feel like words on a wall rather than guiding principles. To support their strategic ambitions, they needed values that actively shaped how their people showed up every day.
The challenge was to launch a refreshed set of values in a way that felt authentic, bold, and entirely driven by the people who would live them.
Our Approach
We took an 'inside-out' approach. Rather than a top-down corporate mandate, we designed an activation program that empowered employees to define what the new values looked like in their specific roles.
Through a series of highly interactive launch events and peer-led workshops, we created moments that connected the values to everyday decision-making, making them tangible and actionable.
Watch the Latitude creative execution in action
What We Delivered
- Values Activation Strategy
- Interactive Launch Events
- Peer-to-Peer Workshop Materials
- Ongoing Recognition Framework
The Results
Values became a common language used in daily meetings and performance discussions.
High levels of employee engagement and positive sentiment around the launch.
A noticeable alignment between individual behaviours and the broader company strategy.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.