Embedding a genuine culture of recognition in retail
"I love KUDOS. It feels like something I could've already heard about at Kmart."
Head of Talent & Engagement
Kmart
Industry
Retail
Challenge
Building a recognition program that works in a busy retail environment
Timeline
Culture Program
Impact
KUDOS brand created, leader endorsed program
The Challenge
Kmart understood that recognition is one of the most powerful levers for engagement and culture - but building a recognition program that actually works in a busy retail environment is harder than it looks.
Too many programs feel corporate, lack authenticity, or fade. Kmart needed something that would genuinely resonate and embed a lasting culture of recognition.
Our Approach
Through explore sessions, we found that team members and leaders responded to recognition that felt genuine, visible and fun - not bureaucratic.
They wanted freedom to celebrate in ways authentic to their teams, within a clear framework. The program needed its own identity and energy - something distinctly Kmart.
What We Delivered
- Explore sessions to deeply understand the current landscape and what recognition means to Kmart teams
- A unique visual identity and brand ('KUDOS') that was instantly recognisable and distinctly Kmart
- A campaign narrative to anchor and align key message development
- A communications plan to engage leaders and team members through launch and beyond
- A clear recognition framework aligned to strategy and values
- A pipeline of tactics to keep recognition feeling fresh and relevant over time
The Results
KUDOS embedded a genuine culture of recognition at Kmart.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.