Turning a new platform into a cultural moment across 400+ stores
Industry
Retail
Challenge
Enterprise Communication App
Timeline
400+ Store Rollout
Impact
Strong adoption from Day 1
The Challenge
Kmart was launching an enterprise communication app to connect 400+ stores, giving frontline teams a digital channel they'd never had before. But a new platform with low adoption doesn't just delay returns. It creates confusion, inconsistency and fatigue. The opportunity was significant, but so was the risk of squandering it.
Our Approach
Frontline teams needed a compelling 'why' before they'd invest in learning 'how'. Store managers needed to feel excited and equipped, not just informed. The launch moment was a critical opportunity to build momentum and desire, not just capability.
What We Delivered
- Developed a clear 'why now' change narrative that made the platform feel exciting and necessary
- Delivered a creative communication campaign that built momentum across all stores pre-launch
- Produced learning assets including videos, guides, GIFs and FAQs tailored to frontline use
- Activated the platform at the National Store Managers Conference, creating energy and belief
- Distributed store kits and leader support materials to sustain momentum post-launch
The Results
400+ Stores activated
Day 1 Strong adoption
Culture Embedded fast
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.