Turning a complex planning process into something people owned
"The collaboration with Bunch was seamless from day one. Their proactive communication and attention to detail meant they added immense value with their strategic insights."
Kym Gill
Head of Commercial Planning & Process
Industry
consumer goods
Challenge
Integrated Commercial Planning
Timeline
Strategy Activation
Impact
3-year strategy enabled
The Challenge
Simplot had developed a new Integrated Commercial Planning (ICP) process, a complex, enterprise-wide approach to three-year business strategy requiring genuine cross-functional collaboration, clear accountability and ownership at every level. Without the right communications and engagement, even a well-designed process risks becoming just another corporate exercise.
Our Approach
We found that the ICP process had significant strategic merit but faced a real adoption challenge: its complexity was a barrier to understanding and belief. Leaders needed tools to guide their teams with confidence. Communications needed to create genuine energy, turning the planning process from something people endured into something they owned.
What We Delivered
- An upfront diagnosis distilling the complex planning process into simpler, connected phases with clear ownership
- Creative assets with a compelling visual identity, actionable process maps and engaging infographics
- A leader toolkit and supporting sessions to empower leaders to guide their teams effectively
- A phased communications plan across workshops, email, newsletters and dashboards
The Results
Together, Bunch and Simplot turned a challenging process into a high-energy, fully embraced approach.
Facing a similar challenge?
We'd love to explore how Bunch can help you bridge the gap from ambition to action.