Uniting 14,500 people across 49 countries around shared purpose
"The senior leadership team gave us a round of applause! The video had a great response, as did all the collateral."
Communications Lead
South32
Industry
Mining
Challenge
Behind the Numbers
Timeline
Global Campaign
Impact
14,500 people united, 49 countries reached, Global campaign delivered
The Challenge
South32 operates a global mining business across 49 countries with a workforce of 14,500 employees who rarely interact across geographies.
For a business built on the belief that its people are its greatest asset, a disconnected, siloed workforce is both a cultural and commercial risk. South32 needed a way to unite its people around a common purpose and make employees feel genuinely proud of extraordinary work happening across the globe.
Our Approach
We gathered insights from across South32's international operations and found a powerful truth: the stories that truly moved people were the human stories behind the numbers.
Statistics alone don't inspire. But when numbers are given human faces, context and meaning, they can shift culture at scale.
Watch the South32 creative execution in action
What We Delivered
- The 'Behind the Numbers' creative platform and visual identity for a unifying campaign
- A compelling narrative to unite team members across geographies around shared purpose
- A launch video showcasing the human stories behind South32's impact across the globe
- A full suite of digital and print assets to sustain the campaign over time
- Toolbox talk packs and ambient designs to reach a global offline workforce
The Results
'Behind the Numbers' gave South32 a powerful, sustainable platform for uniting its people - and landed with immediate impact.
Facing a similar challenge?
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