Are you ready to supercharge your Internal Communications?

Are you ready to supercharge your Internal Communications?

Are you ready to supercharge your Internal Communications?

Supercharge your Internal Communications

Supercharge your Internal Communications

Supercharge
your Internal Communications

INTERNAL COMMUNICATIONS AUDIT

INTERNAL COMMUNICATIONS AUDIT

INTERNAL COMMUNICATIONS AUDIT

Supercharge
your Internal Communications

INTERNAL COMMUNICATIONS AUDIT

Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.

Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.

For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.

Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?

The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.

For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.

Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?

The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.

Internal Communication Requires a Total Business Mindset

Internal Communication Requires a Total Business Mindset

01 PRINCIPLES

Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.

01 PRINCIPLES

Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.

02 AUDIENCES

Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.

02 AUDIENCES

Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.

03 CONTENT

Key messages. What needs to be communicated, how we’ll say
it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.

03 CONTENT

Key messages. What needs to be communicated, how we’ll say it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.

04 CHANNELS AND TACTICS

Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.

04 CHANNELS AND TACTICS

Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.

05 GOVERNANCE

Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.

05 GOVERNANCE

Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.

Building an Integrated Internal Communications System

Building an Integrated Internal Communications System

The criteria for success

The criteria for success

People

Our roles are clear and we demonstrate our desired behaviours.

People

Our roles are clear and we demonstrate our desired behaviours.

  • Leaders

  • Comms Champs

  • Internal Comms Team

  • All employees

Process

We have a strong operating rhythm with sequential forums with clear purposes.

Process

We have a strong operating rhythm with sequential forums with clear purposes.

  • Developing engaging content

  • Sending a message (who, when and how)

  • Predictable rhythms

  • Discipline

Performance

We are armed with effective tools to execute and monitor performance.

Performance

We are armed with effective tools to execute and monitor performance.

  • Channels & Tactics

  • Measurement

  • Insights

  • Responsive course-correction

Leader-Led Makes the Difference

Leader-Led Makes the Difference

Support leaders with both a communications System and the Capability to play a visible role within it

Support leaders with both a communications System and the Capability to play a visible role within it

System

System

We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.

We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.

Capability

Capability

Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.

Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.

Product: Internal Communications Audit

Product: Internal Communications Audit

Our three-tiered approach for developing an internal communications framework

Our three-tiered approach for developing an internal communications framework

Gold

Gold

Silver

Silver

Bronze

Bronze

Phase 1: Discover to consolidate knowledge, insights and align implications

Phase 1: Discover to consolidate knowledge, insights and align implications

Kick-off and alignment with project team and key stakeholders.

Kick-off and alignment with project team and key stakeholders.

Materials review of internal comms, key messages, business strategy and rhythms, and comms cadence.

Materials review of internal comms, key messages, business strategy and rhythms, and comms cadence.

Survey exploration of existing engagement survey data.

Survey exploration of existing engagement survey data.

Discovery workshops with comms team, employees/groups and leader interviews.

Discovery workshops with comms team, employees/groups and leader interviews.

Review channel and tactics and benchmark against best practice.

Review channel and tactics and benchmark against best practice.

Technology review (via our partner) if new technology is being considered.

Phase 2: Develop to build foundational components of communication

Phase 2: Develop to build foundational components of communication

Align content & cadence needs across key topics for each audience.

Align content & cadence needs across key topics for each audience.

Consolidate insights to inform IC framework development.

Consolidate insights to inform IC framework development.

Develop internal comms ambition, principles, objectives and narrative (aligned with org strategy).

Develop internal comms ambition, principles, objectives and narrative (aligned with org strategy).

Build audience personas to guide communications execution.

Build audience personas to guide communications execution.

Create tone of voice to inform communications execution.

Create tone of voice to inform communications execution.

Define content pillars and tactics approach to inform communications plan.

Define content pillars and tactics approach to inform communications plan.

Recommend channel mix and cadence of tactics.

Recommend channel mix and cadence of tactics.

Design ways of working, incl governance, KPIs and metrics for Comms Team.

Design ways of working, incl governance, KPIs and metrics for Comms Team.

Phase 3: Deliver to ensure readiness to adopt in the organisation

Roadmap to adopt refreshed Internal Comms framework

Roadmap to adopt refreshed Internal Comms framework

Leadership communications masterclass to inspire and enable leaders to play an elevated role.

Leadership communications masterclass to inspire and enable leaders to play an elevated role.

Leader pack to educate leaders and align them to the role they play in the process.

Leader pack to educate leaders and align them to the role they play in the process.

Comms Team ways of working workshop to align roles, responsibilities, governance and KPIs.

Comms Team ways of working workshop to align roles, responsibilities, governance and KPIs.

Coaching ongoing support for IC Leaders.

Coaching ongoing support for IC Leaders.