How do you refresh organisational values
following a demerger?

How do you refresh organisational values following a demerger?

How do you refresh organisational values
following a demerger?

How do you refresh organisational values
following a demerger?

Co-create them with leaders and team members
from across the business. 

Co-create them with leaders and team members
from across the business. 

Co-create them with leaders and team members
from across the business. 

Co-create them with leaders and team members
from across the business. 

Reshaping values

Reshaping values

Reshaping values

Bunch worked with Tabcorp to reshape employee-facing values to better reflect the attitudes and behaviours required to win in a disruptive and highly competitive market.

The resulting values were fresh, positively interruptive and aligned with the culture and strategic ambitions of Tabcorp.

Bunch worked with Tabcorp to reshape employee-facing values to better reflect the attitudes and behaviours required to win in a disruptive and highly competitive market.

The resulting values were fresh, positively interruptive and aligned with the culture and strategic ambitions of Tabcorp.

The process to arrive at new values included:

The process to arrive at new values included:

The process to arrive at new values included:

The process to arrive at new values included:

  • Workshops with stakeholders to uncover opportunities, challenges and risks.

  • Ideation of a new creative territory to anchor all creative and communication.

  • A unique and highly recognisable visual identity, including introducing new iconography for the values and a photoshoot.

  • Design of a values one pager for presentations.

  • Workshops with stakeholders to uncover opportunities, challenges and risks.

  • Ideation of a new creative territory to anchor all creative and communication.

  • A unique and highly recognisable visual identity, including introducing new iconography for the values and a photoshoot.

  • Design of a values one pager for presentations.

“Thanks for your guidance to land our new values.

We’re thrilled with the end result!”

“Thanks for your guidance to land our new values. We’re thrilled with the end result!”

“Thanks for your guidance to land our new values.

We’re thrilled with the end result!”

“Thanks for your guidance to land our new values. We’re thrilled with the end result!”

Fiona Santolin GM Employee Experience and Talent

Fiona Santolin

GM Employee Experience and Talent

Enhance your employee experience and energise your people today!

Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.

Enhance your employee experience and energise your people today!

Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.

Enhance your employee experience and energise your people today!

Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.

Enhance your employee experience and energise your people today!

Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.